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Worst Corporate Rebrand in History

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#PreviewCandidateWin rateMatch win rate
1Twitter to XThrew away one of the most recognised marks on earth90% win98% match wins
2Spike to Paramount NetworkSwapped a channel with an identity for a studio's letterhead10% win27% match wins
3HBO Max to MaxDropped the three letters people were paying for0% win71% match wins
4Facebook to MetaRenamed for a product almost nobody used0% win59% match wins
5GapLasted six days before the blue box came back0% win58% match wins
6BurberryRetired the knight, brought him back five years later0% win56% match wins
7Comcast to XfinityChanged the name, kept the customer service0% win54% match wins
8JaguarCopy Nothing, including the cat0% win54% match wins
9Cracker BarrelThe old man and the barrel were the brand0% win52% match wins
10Pizza HutThe roof came back five years later0% win45% match wins
11NokiaCut the letters apart to look less like a phone company0% win40% match wins
12Kellogg's to KellanovaA cereal company named itself after nothing0% win39% match wins
12StaplesFolded the staple into a shape nobody could name0% win39% match wins
14PepsiCame with a document about gravitational pull0% win35% match wins
14Sci Fi to SyfySpelled it that way so it could be trademarked0% win35% match wins
14Overstock to Bed Bath & BeyondBought a dead retailer's name and wore it0% win35% match wins
14NissanFlattened the chrome until the badge disappeared0% win35% match wins
14KiaEnough people searched for KN that it became a statistic0% win35% match wins
19eBaySame four letters, all the personality sanded off0% win31% match wins
20XeroxTraded the wordmark everyone could read for a ball0% win21% match wins
20MastercardDeleted its own name from its own logo0% win21% match wins
22DropboxThe box stopped looking like a box0% win8% match wins

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