Ranking

Best Super Bowl Commercial

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#PreviewCandidateWin rateMatch win rate
—Apple "1984"Apple, 1984. Ridley Scott directed it. The board tried to kill it— win— match wins
—WhassupBudweiser, 1999. One word, adopted by an entire country for two years— win— match wins
—Mean Joe GreeneCoca-Cola, 1979. A defensive tackle, a kid, and a thrown jersey— win— match wins
—The ShowdownMcDonald's, 1993. Jordan and Bird betting a Big Mac on impossible shots— win— match wins
—Cindy CrawfordPepsi, 1992. Two boys watching, allegedly, the new can design— win— match wins
—When I Grow UpMonster.com, 1999. Children calmly describing the careers waiting for them— win— match wins
—Cat HerdersEDS, 2000. Cowboys on the open range, driving ten thousand cats— win— match wins
—Bud-Weis-Er FrogsBudweiser, 1995. Three frogs in a swamp, one syllable each— win— match wins
—RespectBudweiser, 2002. Clydesdales bowing at the New York skyline. Aired once— win— match wins
—Terry Tate, Office LinebackerReebok, 2003. Workplace productivity, enforced by tackle— win— match wins
—E*Trade BabyE*Trade, 2008. An infant explaining online trading, then throwing up— win— match wins
—Talking StainTide, 2008. A job interview ruined by a stain that will not shut up— win— match wins
—Betty WhiteSnickers, 2010. An eighty-eight-year-old getting tackled into the mud— win— match wins
—Parisian LoveGoogle, 2010. An entire love story told in search queries— win— match wins
—The ForceVolkswagen, 2011. A small Darth Vader who cannot start a car— win— match wins
—Imported from DetroitChrysler, 2011. Two minutes about a bankrupt city, narrated by Eminem— win— match wins
—Will FerrellOld Milwaukee, 2012. Bought only in one small Nebraska market, on purpose— win— match wins
—Sling BabyDoritos, 2012. A grandmother launching a toddler at a bag of chips— win— match wins
—The Dog Strikes BackVolkswagen, 2012. An overweight dog trains for months to chase a car— win— match wins
—BrotherhoodBudweiser, 2013. A trainer reunited with the Clydesdale he raised— win— match wins
—So God Made a FarmerRam Trucks, 2013. A 1978 radio speech over still photographs. No music— win— match wins
—The 80s CalledRadioShack, 2014. The whole decade arrives to repossess the store— win— match wins
—Puppy LoveBudweiser, 2014. A puppy keeps escaping to visit a horse— win— match wins
—Lost DogBudweiser, 2015. The sequel. The horses go looking for him— win— match wins
—Like a GirlAlways, 2015. A casting call that reframes an insult in ninety seconds— win— match wins
—Puppy Monkey BabyMountain Dew, 2016. Nobody asked for this and nobody has forgotten it— win— match wins
—Hero's JourneyKia, 2017. Melissa McCarthy injured by every environmental cause at once— win— match wins
—Alexa Loses Her VoiceAmazon, 2018. Celebrities filling in as the assistant, all badly— win— match wins
—It's a Tide AdTide, 2018. Every other commercial that night, retroactively hijacked— win— match wins
—Can't Touch ThisCheetos, 2020. MC Hammer arriving whenever your fingers are covered in dust— win— match wins
—Groundhog DayJeep, 2020. Bill Murray reliving the film, this time enjoying it— win— match wins
—Flat MatthewDoritos, 2021. Matthew McConaughey rendered two-dimensional until snacks fix it— win— match wins
—Alexa's BodyAmazon, 2021. A hypothetical in which the assistant is Michael B. Jordan— win— match wins
—Bouncing QR CodeCoinbase, 2022. A screensaver for sixty seconds. It crashed their app— win— match wins
—The DunKingsDunkin', 2023. Ben Affleck working a drive-thru his wife has to witness— win— match wins
—HamstersKia, 2011. Three rodents in tracksuits selling a boxy car— win— match wins

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