Ranking
Play this bracketBest Super Bowl Commercial
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| # | Preview | Candidate | Win rate | Match win rate |
|---|---|---|---|---|
| — |  | Apple "1984"Apple, 1984. Ridley Scott directed it. The board tried to kill it | — win | — match wins |
| — |  | WhassupBudweiser, 1999. One word, adopted by an entire country for two years | — win | — match wins |
| — |  | Mean Joe GreeneCoca-Cola, 1979. A defensive tackle, a kid, and a thrown jersey | — win | — match wins |
| — |  | The ShowdownMcDonald's, 1993. Jordan and Bird betting a Big Mac on impossible shots | — win | — match wins |
| — |  | Cindy CrawfordPepsi, 1992. Two boys watching, allegedly, the new can design | — win | — match wins |
| — |  | When I Grow UpMonster.com, 1999. Children calmly describing the careers waiting for them | — win | — match wins |
| — |  | Cat HerdersEDS, 2000. Cowboys on the open range, driving ten thousand cats | — win | — match wins |
| — |  | Bud-Weis-Er FrogsBudweiser, 1995. Three frogs in a swamp, one syllable each | — win | — match wins |
| — |  | RespectBudweiser, 2002. Clydesdales bowing at the New York skyline. Aired once | — win | — match wins |
| — |  | Terry Tate, Office LinebackerReebok, 2003. Workplace productivity, enforced by tackle | — win | — match wins |
| — |  | E*Trade BabyE*Trade, 2008. An infant explaining online trading, then throwing up | — win | — match wins |
| — |  | Talking StainTide, 2008. A job interview ruined by a stain that will not shut up | — win | — match wins |
| — |  | Betty WhiteSnickers, 2010. An eighty-eight-year-old getting tackled into the mud | — win | — match wins |
| — |  | Parisian LoveGoogle, 2010. An entire love story told in search queries | — win | — match wins |
| — |  | The ForceVolkswagen, 2011. A small Darth Vader who cannot start a car | — win | — match wins |
| — |  | Imported from DetroitChrysler, 2011. Two minutes about a bankrupt city, narrated by Eminem | — win | — match wins |
| — |  | Will FerrellOld Milwaukee, 2012. Bought only in one small Nebraska market, on purpose | — win | — match wins |
| — |  | Sling BabyDoritos, 2012. A grandmother launching a toddler at a bag of chips | — win | — match wins |
| — |  | The Dog Strikes BackVolkswagen, 2012. An overweight dog trains for months to chase a car | — win | — match wins |
| — |  | BrotherhoodBudweiser, 2013. A trainer reunited with the Clydesdale he raised | — win | — match wins |
| — |  | So God Made a FarmerRam Trucks, 2013. A 1978 radio speech over still photographs. No music | — win | — match wins |
| — |  | The 80s CalledRadioShack, 2014. The whole decade arrives to repossess the store | — win | — match wins |
| — |  | Puppy LoveBudweiser, 2014. A puppy keeps escaping to visit a horse | — win | — match wins |
| — |  | Lost DogBudweiser, 2015. The sequel. The horses go looking for him | — win | — match wins |
| — |  | Like a GirlAlways, 2015. A casting call that reframes an insult in ninety seconds | — win | — match wins |
| — |  | Puppy Monkey BabyMountain Dew, 2016. Nobody asked for this and nobody has forgotten it | — win | — match wins |
| — |  | Hero's JourneyKia, 2017. Melissa McCarthy injured by every environmental cause at once | — win | — match wins |
| — |  | Alexa Loses Her VoiceAmazon, 2018. Celebrities filling in as the assistant, all badly | — win | — match wins |
| — |  | It's a Tide AdTide, 2018. Every other commercial that night, retroactively hijacked | — win | — match wins |
| — |  | Can't Touch ThisCheetos, 2020. MC Hammer arriving whenever your fingers are covered in dust | — win | — match wins |
| — |  | Groundhog DayJeep, 2020. Bill Murray reliving the film, this time enjoying it | — win | — match wins |
| — |  | Flat MatthewDoritos, 2021. Matthew McConaughey rendered two-dimensional until snacks fix it | — win | — match wins |
| — |  | Alexa's BodyAmazon, 2021. A hypothetical in which the assistant is Michael B. Jordan | — win | — match wins |
| — |  | Bouncing QR CodeCoinbase, 2022. A screensaver for sixty seconds. It crashed their app | — win | — match wins |
| — |  | The DunKingsDunkin', 2023. Ben Affleck working a drive-thru his wife has to witness | — win | — match wins |
| — |  | HamstersKia, 2011. Three rodents in tracksuits selling a boxy car | — win | — match wins |